IQOS ILUMA PRIME Neon Limited Edition Device

The only one of these five with a story attached. Sold officially as Neon Purple, this limited edition wraps the PRIME body in an iridescent blue-and-purple finish that shifts tone as light moves across it, inspired by the energy of summer neon. It won a Red Dot Design Award specifically for its colour work.

Mechanically it is a standard ILUMA PRIME. Anodised aluminium construction with a textured wrap, a Holder rated for two consecutive uses, a Pocket Charger good for around 20, Autostart on insertion, SMARTCORE induction heating at roughly 350°C with a 15-second warm-up, and up to six minutes or fourteen puffs per session. Charging takes about 135 minutes over USB-C.

The commercial argument here is scarcity rather than specification. Limited editions do not come back once stock is gone, which is why they hold value in a way standard finishes do not and it is worth stating that plainly on the page rather than leaving buyers to work it out. Compatible only with TEREA SMARTCORE sticks; never with HEETS or IQOS 3 DUO consumables.