IQOS ILUMA i Prime Garnet Red Device

Deep and jewel-toned rather than bright, Garnet Red is the boldest colour in the ILUMA i PRIME line closer to a dark wine than to anything primary, which is what keeps it looking premium against the aluminium and texture wrap.

What makes the i PRIME worth the step up from earlier ILUMA models is that the improvements are functional rather than cosmetic. FlexPuff analyses the stick automatically at the end of a session and may extend it by around four extra puffs when the tobacco has not been fully used no input required from you, though it does not engage if you have used Pause during that session.

The Touch Screen replaces the light-pattern language of older devices with direct information, and the symbols cover everything from battery state to preheating. Add AutoStart, AutoStop, Pause Mode and FlexBattery’s two operating modes, and you get a device that adapts to how you actually use it. Up to 20 uses per full charge, exclusively with SMARTCORE STICKS.